Go by yourself, go with friends, take a child, take a grandparent...walk, jog, ride a bike...go in the morning, go after work...take a book, bring a sandwich, grab your iPod...Cadria encourages everyone to exercise their constitutional right and monumental privilege to vote.

Eclipsys Communities Takes Customer Sharing to A New Level

Cadria congratulates Eclipsys on the release of their new online customer forum, Eclipsys Communities. Eclipsys is a leading provider of advanced integrated clinical, revenue cycle and business process improvement software, clinical content and professional services. To learn more about Eclipsys click here.

Cadria worked with Eclipsys to design a robust user experience allowing registered users to access valuable company information, participate in health care related forums, and provide valuable customer feedback. Jay Deady, Eclipsys executive vice president of Client Solutions recently commented, "Eclipsys Communities takes collaboration to the next level, using Web 2.0 technologies to foster anywhere, anytime interaction for our clients around the globe. It's all designed to strengthen our clients' ability to have a voice in the design and use of our software and services, and to work together to maximize the value they receive from Eclipsys solutions."

Cadria’s Ron Corbisier Presents at the Minnesota Interactive Marketing Association Summit

The challenge – with a budget of $500,000, develop a multi-channel marketing plan to test market a new yogurt based energy drink targeted toward busy, on the move urbanites in the twin cities. Our very own Ron Corbisier, Cadria’s chief marketing officer, presented his ideas along with representatives from General Mills, Medtronic and Colle+McVoy.

Here are some highlights from Ron’s presentation:

Key business objectives:

• Build awareness of Edge-Y with our “on the move” urban audience targets.
• Motivate repeat purchasing by mobilizing product offering.
• Optimize mobilization tactics based on daily performance measures.
• Gather feedback on product and marketing mixture performance.

Test Market Tactics:

• Launch tie-in at major metro event
• Mobile (green friendly Gem car) stores throughout key metro locations
• Branded “Edge” card mobile money
• Web site with mobile store locator and Edge card reloading
• Twitter updates on mobile locations
• Guerilla sampling and couponing
• Point-of-Sale media at select retail locations
• Out-of-home mobile media
• Multi-channel performance measurement and purchase analytics

Budget Breakdown:

• Launch Event (sales and sampling) – 8%
• POS – 15%
• Web Site & SEO – 8%
• Couponing/Sampling – 10%
• OOH – 20%
• Mobile Store – 34%
• Analytics & Performance Measurement – 5%

While each presenter had their own unique take on how to use the budget, there was consensus that sampling and couponing would be a key tactic in building brand awareness and trial. What would you do with $500,000? Tell us what you think about Ron’s ideas or share ideas of your own.

Team “Rack and Roll” Raises Over $14,000 for Breast Cancer

Members from our Orbit Systems client participated in the 2008 Breast Cancer 3 Day Walk and raised over $14,000. To help support their efforts, Cadria donated the design of their team logo. As they marched through downtown St. Paul, they just happened to walk past our office and snapped a team photo. The team had so much fun and such great success they have already signed up for the 2009 Walk. Congrats to the Orbit Systems team!

Eloqua adds Cadria as a New Marketing Agency Partner

What we do can be explained in three words – Create, Measure and Adapt. Cadria was founded on the concept of creating marketing programs that target the needs of the audience while delivering on the goals of our clients, measuring the effectiveness of those programs and adapting our tactics and messages to optimize our efforts. Over the past 18+ years, we have worked with hundreds, if not thousands, of tools to help us deliver on this value proposition. Many have worked within a specific area or channel, such as Web metrics or search engine optimization, but none have provided a consolidated, holistic view or accounting of activities across multiple channels. That is, not until we started working with Eloqua.

Eloqua is recognized by analysts to be a world leader in the Demand Generation space, providing software to automatically manage multi-channel communications with prospects and customers, monitoring and scoring their response to campaigns and routing qualified leads to your sales organization. Eloqua integrates tightly with existing Web sites, profiling visitor activity at an individual level and marketing automatically according to this activity. What’s more, Eloqua is designed for the marketing and business user, requiring limited (if any) interaction with the IT organization to setup and execute cross channel and Web based marketing programs.

With Eloqua, you can:

• Execute, measure and compare campaigns across email, direct mail and the Web on a common campaign management system.
• Provide an entire lifecycle view, from initial contact to post customer acquisition, into prospect activity, interest and intent through integration to CRM/SFA solutions.
• Automate sophisticated, trigger-based lead development and nurturing programs across online and offline marketing channels.

What to learn more about Eloqua or get a demo? Send us a note or click here to fill out our contact form. I guarantee, it will be worth your time to take a look.